Summary
Experienced and energetic Marketing Specialist, adept in using digital marketing platforms to increase sales and overall company productivity. With a proven history of driving customer conversions and leveraging analytics, I am determined to build market presence wherever I go.
Experience
Green Formosa Trading Co.,
Philadelphia, PA
Philadelphia, PA
Marketing Manager
Oct 2019 – Mar 2021
Oct 2019 – Mar 2021
Communications Manager
Sept 2018 – Oct 2019
Sept 2018 – Oct 2019
Launched a tasting program and festival strategy, alongside social media engagement and organic website leads, which led to a 42% sales increase over two years.
• Spearheaded Hokkaido Brewing Company’s online presence through global website relaunch, targeted social media strategy, and complete visual revamp of the brand.
• Recruited and trained marketing staff to support company initiatives.
• Planned and implemented digital and physical marketing campaigns, including web, SEO/SEM, email, paid social media advertising, and the tasting/festival strategy.
• Recruited and trained marketing staff to support company initiatives.
• Planned and implemented digital and physical marketing campaigns, including web, SEO/SEM, email, paid social media advertising, and the tasting/festival strategy.
Wu & Hung Law, LLC
Philadelphia, PA
Philadelphia, PA
Marketing Consultant
Feb 2019 – Jan 2021
Feb 2019 – Jan 2021
Evaluated effectiveness of existing marketing initiatives, as well as crafted and implemented an updated business and marketing plan to grow the client base.
• Worked with managing partners and attorneys to provide market research, attorney marketing training materials, employee manuals, marketing strategy.
• Monitored and examined competitive marketing activities, company progress, target market, etc. and presented data to managing partners and attorneys.
• Monitored and examined competitive marketing activities, company progress, target market, etc. and presented data to managing partners and attorneys.
Penn-Tech, International, Inc.
Malvern, PA
Malvern, PA
Marketing Consultant
Oct 2019 – Present
Oct 2019 – Present
Ecommerce Specialist
Aug 2017 – Oct 2019
Aug 2017 – Oct 2019
Evaluated effectiveness of existing marketing initiatives, as well as crafted and implemented an updated business and marketing plan to grow the client base.
• Developed website, including e-commerce and blogging components, enabling the company to sell online for the first time in their 50 year history.
• Wrote and compiled training guides for ownership and staff for Wordpress, Woocommerce, and online customer service.
• Wrote and compiled training guides for ownership and staff for Wordpress, Woocommerce, and online customer service.
Precision Watches & Jewelry
Willow Grove, PA
Willow Grove, PA
Marketing Coordinator
Apr 2014 – June 2017
Apr 2014 – June 2017
Improved search engine rank from page 5 to page 1 for 15 high-competition e-commerce keywords and all relevant local searches, increasing web traffic by 76%, brick and mortar sales by 15%, and total sales by 28% over the previous year
• Developed paid advertising and organic marketing campaigns boosting online sales and brick and mortar visits. Provided analytics reporting and campaign optimization.
• Redesigned the website and implemented e-commerce components and SEO best practices. Implemented a social media and website content calendar.
• Redesigned the website and implemented e-commerce components and SEO best practices. Implemented a social media and website content calendar.
Education
Villanova University
Villanova, PA
Villanova, PA
Mechanical Engineering
2010
2010
Proficiencies
• Microsoft Suite (Access, Excel, PowerPoint, Word)
• Adobe Creative Suite (InDesign, Illustrator, Photoshop, Premiere)
• Google Adwords Certifications
• Adobe Creative Suite (InDesign, Illustrator, Photoshop, Premiere)
• Google Adwords Certifications
• Google Analytics and Web Tools
• Hubspot, Marketo, ActiveCampaign
• Wordpress, Wix, Squarespace
• Hubspot, Marketo, ActiveCampaign
• Wordpress, Wix, Squarespace